Online Marketing Strategies That Will Help Your Website Get Traffic & Customers.
Digital online marketing consists of marketing so that you can increase traffic to your website, but also knowing how to convert that traffic into customers and clients.
The 2 Main Online Marketing Strategies:
When we talk about online marketing, we can usually break the discussion down into 2 groups. Paid Marketing and Free Marketing.
Paid marketing would include PPC (Pay Per Click), which is google Adwords, Bing & Yahoo.
And Free marketing would include things like blogs, SEO and word of mouth.
It is best to incorporate a combination of both free and paid to get the most from your online marketing.
Paid Online Marketing
With paid marketing (or advertising), we want to start with google’s advertising platform – Google Adowords – ( Now Google Ads).
Google Ads is very simple to set up and get going with sending traffic to your website. Once you have an add account set up with google, you can turn ads on and watch the traffic come rolling in. You basically set up some ads, set up which keywords you want your ad to show up for, and then place a bid.
Google will show your ad when someone searches that keyword that you just bid on. The placement of your ad on the page, will be decided by your bid amount and your quality score. Therefore you want to make sure that your ads and website have a high quality score so that you can pay less per click.
Tracking
The most important thing to remember with paid ads, is tracking. You must have tracking in place so that you can look at the conversion data and know which ads are performing and which ads are not. This way you take the gues work out and aren’t flying blind.
Free Online Marketing
Next we have Free online marketing. These would include things like SEO, or search engine optimization. With SEO, when your website shows up in the search results and someone clicks on your link to your website, those clicks are Free.
While SEO will take some time, and costs money to get a real pro in there to get you rankings, all clicks coming in from seo are free.
Another option is free traffic from social sites like facebook and youtube.
While it again take the time up front to create free content, this content can bring you loads of traffic in the future which is free traffic.
And there you have it.
Start using these 2 online marketing strategies in your business and watch the sales come in.
If you have any questions please leave a comment.